Direct Design
Brand creation, design and development
Kawaii - catalogues

Kawaii exhibition

Brand design, catalogue, exhibition signage, promotion

The exhibition 'Kawaii - crafting the Japanese culture of cute' brought together 15 Japanese artists who are using traditional craft skills to translate, comment upon and engage with all aspects of Kawaii.

What is Kawaii? The culture of kawaii has many levels of meaning and the exhibition is an exploration of those meanings. The exhibition contains works that are humorous, beautiful and dark.

Client: University for the Creative Arts. Supported by Arts Council England, The Japan Society, Japan Foundation, Sasakawa Foundation and Rugby Council.

Kawaii - catalogues

Kawaii - catalogues

Kawaii - exhibition setup

Kawaii - exhibition setup

Kawaii - catalogue interior

Kawaii - catalogue interior

Kawaii - exhibition evening

Kawaii - exhibition evening

Kawaii - barbed wire teddy

Kawaii - barbed wire teddy

Kawaii - design

Kawaii - design

Kawaii - badges

Kawaii - badges

Kawaii - artists

Kawaii - artists

Kawaii - colour concepts

Kawaii - colour concepts