Pasta Grannies
Brand, website, video identity
Vicky Bennison is finding and filming women who still make pasta by hand - a tradition that is disappearing in Italy. Of course pasta making isn't going to die out, but it increasingly is a commercial activity... so she thought she'd celebrate these women and their skills by filming them.
Midway through 2022, the YouTube channel now has more than 879,000 subscribers and is becoming more and more commercially viable. Watch this space.